In any business, it can be beneficial for your customers to know what they are buying, and at what price – and that applies equally well to dentists, as our dental accountants are only too aware.
The challenge is to make sure pricing structures are communicated clearly to patients, especially if you charge standard rates for work carried out, but those rates are not widely known among your users.
According to Mintel, doubts on costs are a major ‘teething problem’ for the dentistry market, especially within the NHS segment.
The consumer analyst found that 73% of patients thought it was clear they would be charged as an NHS patient – meaning more than a quarter were unclear on this.
Among young people the doubt is even greater, as only 61% of 16 to 24-year-olds said the same thing.
The doubts are not just an inconvenience – they could have a clear impact on the bottom line of those in the profession, and our dental accountants would suggest greater transparency where it is needed.
Mintel explains: “In an economic climate where real incomes have been squeezed and household budgets tightened, it is even more important that people are not dissuaded from attending essential check-ups.”