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Easter will be hitting bank accounts hard this year as average costs of Easter eggs soar by a shocking 21%. Those that will be hardest hit are fans of the Galaxy Minstrel egg; the price of which has sky rocketed from £2.50 to £6!

The sharp increases of Easter egg costs are down to a combination of the rise of cocoa prices and higher VAT. It looks like shopper will be on an Easter egg hunt like no other, trying to find the best deals to help soften the blow.

Dalia Mays of mySupermarket.co.uk said: “Shop smartly and you can spoil all the sweet-toothed members of your family without paying a penny more than you did last year. Anyone paying full price for their eggs is missing a trick – supermarkets will offer discounts and promotions in the run up to Easter.”

It may be time to steer away from the big brand names such as Cadbury and Galaxy and opt for supermarket brands, which are often underestimated. Research has revealed that the Tesco Finest Belgian Milk Chocolate Egg with Cornish Clotted Cream Fudge and Honeycomb has actually been rated higher than more popular choices. Now might be the year of change to counteract the VAT increases.